- Paperback: 144 pages
- Publisher: Chronicle Books (June 1, 1988)
- Language: English
- ISBN-10: 087701485X
- ISBN-13: 978-0877014850
Trademarks of the '40s and '50s is a portfolio of over 450
striking trademarks and logos. Some familiar, all innovative, these
designs reflect the tastes and obsessions of growing sophistication in
the science of marketing. New industries -- television, jet aircraft,
and nuclear technology -- appear in the trademarks as well. This book
will appeal to a wide range of readers, from nostalgia buffs and
collectors of Americana, to a growing audience of commercial artists and
graphic designers who will find creative new ideas in these timeless
designs.

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