D&AD: The Copy Book FREE DOWNLOAD
- Hardcover: 368 pages
- Publisher: Taschen (April 1, 2012)
- Language: English
- ISBN-10: 3836528320
- ISBN-13: 978-3836528320
The superstars and leading professionals in the business of writing ads
In 1995, the D&AD published a book on the art of writing for
advertising. Though now outdated, the best-selling book remains an
important reference work today—a bible for creative directors. D&AD
and TASCHEN have joined forces to bring you an updated and redesigned
edition of the publication, including works from the last 15 years.
Regarded as the most challenging field in advertising, copywriting is
usually left to the most talented professionals—often agency leaders or
owners themselves. The book features a work selection and essays by 48
leading professionals in the world, including copywriting superstars
such as David Abbott, Lionel Hunt, Steve Hayden, Dan Wieden, Neil
French, Mike Lescarbeau, Adrian Holmes, and Barbara Nokes. Looking for
the clues to well-written, effective, and compelling stories that make
great advertising? Look no further.
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