- Paperback: 240 pages
- Publisher: Rockport Publishers (March 1, 2006)
- Language: English
- ISBN-10: 1592532349
- ISBN-13: 978-1592532346
Logo Design Workbook focuses on creating powerful logo designs and answers the question, "What makes a logo work?"In
the first half of this book, authors Sean Adams and Noreen Morioka walk
readers step-by-step through the entire logo-development process.
Topics include developing a concept that communicates the right message
and is appropriate for both the client and the market; defining how the
client's long-term goals might affect the look and needs of the mark;
choosing colors and typefaces; avoiding common mistakes; and deciphering
why some logos are successful whereas others are not.
The second half of the book comprises in-depth case studies on logos designed for various industries. Each case study explores the design brief, the relationship with the client, the time frame, and the results.
The second half of the book comprises in-depth case studies on logos designed for various industries. Each case study explores the design brief, the relationship with the client, the time frame, and the results.
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