- Paperback: 352 pages
- Publisher: Laurence King Publishers (October 4, 2007)
- Language: English
- ISBN-10: 185669528X
- ISBN-13: 978-1856695282
The logo bible, this book provides graphic designers with an
indispensable reference source for contemporary logo design. More than
1300 logos are grouped according to their focal form, symbol, and
graphic associations into 75 categories such as crosses, stars, crowns,
animals, people, handwritten, illustrative type, etc. To emphasize the
visual form of the logos, theyare shown predominantly in black and
white. By sorting a vast, international array of current
logotypesranging from those of small, design-led businesses to global
brandsthe book offers design consultancies a ready resource to draw on
in the research phase of identity projects. Logos are also indexed
alphabetically by name of company/designer and by industrial sector,
making it easy to piece together a picture of the state of the identity
art in any client's marketplace.
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