- Hardcover: 464 pages
- Publisher: TASCHEN America Llc (July 1, 2009)
- Language: English
- ISBN-10: 3836514613
- ISBN-13: 978-3836514613
The way we wore The story of modern fashion—from couture to mass market
The 20th century saw fashion evolve from an exclusive Parisian salon
business catering to a wealthy elite, into a global industry employing
millions, with new trends whisked into stores before the last model has
left the catwalk. Along the way, the signature feminine silhouettes of
each era evolved beyond recognition: House of Worth crinolines gave way to Vionnet’s bias-cut gowns, Dior’s New Look to Quant’s Chelsea Look, Halston’s white suit to Frankie B.’s
low-rise jeans. In menswear, ready-made suits signaled the demise of
bespoke tailoring, long before Hawaiian shirts, skinny ties or baggy
pants entered the fore.
20th Century Fashion offers a stylish retrospective of the last hundred years, via 400 fashion advertisements from the Jim Heimann Collection. Using imagery culled from a century of advertising, this book documents the unrelenting pace of fashion as it was adopted into the mass culture, decade by decade. An in-depth introduction, chapter text, and illustrated timeline detail the style-makers and trend-setters, from couture to the mass market; and how the historic events, design houses, retailers, films, magazines, and celebrities shaped the way we dressed—then and now.
20th Century Fashion offers a stylish retrospective of the last hundred years, via 400 fashion advertisements from the Jim Heimann Collection. Using imagery culled from a century of advertising, this book documents the unrelenting pace of fashion as it was adopted into the mass culture, decade by decade. An in-depth introduction, chapter text, and illustrated timeline detail the style-makers and trend-setters, from couture to the mass market; and how the historic events, design houses, retailers, films, magazines, and celebrities shaped the way we dressed—then and now.
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