- Hardcover: 288 pages
- Publisher: Wiley; 2 edition (March 10, 2006)
- Language: English
- ISBN-10: 0471746843
- ISBN-13: 978-0471746843
This innovative approach -- blending practicality and creativity -- is now in full-color!From
translating the vision of a CEO and conducting research, through
designing a sustainable identity program and building online branding
tools, Designing Brand Identity helps companies create stronger
brands by offering real substance. With an easy-to-follow style,
step-by-step considerations, and a proven, universal five-phase process
for creating and implementing effective brand identity, the book offers
the tools you need, whether a brand manager, marketer, or designer, when
creating or managing a brand. This edition includes a wealth of
full-color examples and updated case studies for world-class brands such
as BP, Unilever, Citi, Tazo Tea, and Mini Cooper.
Alina Wheeler (Philadelphia, PA) applies her strategic imagination to help build brands, create new identities, and design brand-identity programs for Fortune 100 companies, entrepreneurial ventures, foundations, and cities.
Alina Wheeler (Philadelphia, PA) applies her strategic imagination to help build brands, create new identities, and design brand-identity programs for Fortune 100 companies, entrepreneurial ventures, foundations, and cities.
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