- Paperback: 208 pages
- Publisher: Adworld Press (February 28, 2012)
- Language: English
- ISBN-10: 0957151500
- ISBN-13: 978-0957151505
This is the story of a 'sixties adman who harnessed the big ideas of his
age and set out to reinvent advertising - and then change the world. In
so doing he introduced interactive, PR-generating stunts, and social
media - way back in the 1960s. Then he used them to save the Grand
Canyon, kick-start the Green Movement, free a Caribbean island and
launch Wired magazine's 'patron saint', Marshall McLuhan. And he did it
all with a flamboyance that inspired the likes of Tom Wolfe, John
Steinbeck and the makers of the counterculture. His name was Howard Luck
Gossage. These are his life and times.
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