- Paperback: 448 pages
- Publisher: Taschen; Pap/DVD edition (February 3, 2008)
- Language: English
- ISBN-10: 3822840297
- ISBN-13: 978-3822840290
As seen on TV! From Apple and Audi to public awareness, the very best of
today's television ads Though most of us change the channel or make a
trip to the bathroom during commercial breaks, there are actually ads
out there that are more like thought-provoking short films than the
pushy, one-dimensional, in-your-face ads we know and hate. Whether it's
an ad for the latest Nike sneaker or to raise awareness about the
hazards of speeding, a commercial has lot to communicate in under a
minute, and it takes the sharpest creative minds to figure out how to
execute ads that are entertaining and even eye opening while getting the
message across. This guide rounds up the best commercials of recent
years. Chapters are organized by subject, such as socio-political, food
and beverage, cars, technology, and media, and individual entries
include screenshots, art director briefings, pre-production material
(such as sketches and storyboards), and a fact sheet listing technical
details. This book is a must-have not only for creative professionals,
but also for anyone who's interested in inventive commercials and what
goes into making them. All ads featured in the book are on the included
DVD.
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