New Fashion Figure Templates: Over 250 Templates FREE DOWNLOAD

New Fashion Figure Templates: Over 250 Templates FREE DOWNLOAD

• Paperback: 160 pages
• Publisher: Batsford (July 1, 2007)
• Language: English
• ISBN-10: 9780713490336
• ISBN-13: 978-0713490336
• ASIN: 0713490330

 

 From quick sketches to polished portfolio pieces, this essential collection leads the fashion student through every stage of the design process. Two hundred classic and modern templates of men, women, teens, and children show figures from every imaginable angle (full-length, three-quarter, back, and front-on), so would-be designers can showcase each stunning garment with the correct pose. Draw right over the templates using semi-transparent layout paper, a light box, or computer scanning. For more adventurous students, this will serve as a guide to create their own properly proportioned figures freehand and elongate the hands, feet, and legs for elegant curves that draw the eye to every unique style feature

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Advertising: Concept and Copy (Second Edition) FREE DOWNLOAD

Advertising: Concept and Copy (Second Edition) FREE DOWNLOAD

• Paperback: 256 pages
• Publisher: W. W. Norton & Company; Second Edition edition (April 17, 2006)
• Language: English
• ISBN-10: 0393731596
• ISBN-13: 978-0393731590

 

 How to find the ideas that make for great ads and deliver them in fresh, memorable, persuasive ways.
Ideas are what make advertising great, but they're elusive, which is why great ads are so rare. Advertising: Concept and Copy covers the conceptual process, from developing smart strategy to executing it with strong, distinctive copy. Over two hundred ads, many in color, demonstrate the strong thinking and writing that underlie the best advertising. 45 color, 180 black & white

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Designing Brand Identity: A Complete Guide to Creating, Building, and Maintaining Strong Brands FREE DOWNLOAD

Designing Brand Identity: A Complete Guide to Creating, Building, and Maintaining Strong Brands  FREE DOWNLOAD

• Hardcover: 288 pages
• Publisher: Wiley; 2 edition (March 10, 2006)
• Language: English
• ISBN-10: 0471746843
• ISBN-13: 978-0471746843

 

 This innovative approach -- blending practicality and creativity -- is now in full-color!From translating the vision of a CEO and conducting research, through designing a sustainable identity program and building online branding tools, Designing Brand Identity helps companies create stronger brands by offering real substance. With an easy-to-follow style, step-by-step considerations, and a proven, universal five-phase process for creating and implementing effective brand identity, the book offers the tools you need, whether a brand manager, marketer, or designer, when creating or managing a brand. This edition includes a wealth of full-color examples and updated case studies for world-class brands such as BP, Unilever, Citi, Tazo Tea, and Mini Cooper.
Alina Wheeler (Philadelphia, PA) applies her strategic imagination to help build brands, create new identities, and design brand-identity programs for Fortune 100 companies, entrepreneurial ventures, foundations, and cities.

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Signage Design (Architecture In Focus) FREE DOWNLOAD

Signage Design (Architecture In Focus) FREE DOWNLOAD

• Series: Architecture In Focus
• Hardcover: 272 pages
• Publisher: Braun Publish,Csi (December 16, 2011)
• Language: English
• ISBN-10: 3037680911
• ISBN-13: 978-3037680919

 

 Since signage systems are created to provide orientation, they must be universally legible and understood by people of all ages and culture. Signs must show the way, and also present the proper information at the proper location. By making effective use of graphics, colors and shapes, a signage system helps to create an identity for spaces. Signage Designs showcases a great variety of current examples from across the world, indoor and outdoor, ranging from individual buildings like museums, hospitals and stadiums, to larger contexts like subway systems, town districts or entire cities. This title is an essential reference for designers involved in communications, architects, interior designers and indeed for creative persons in all sectors.

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Fashion Sketchbook FREE DOWNLOAD

Fashion Sketchbook FREE DOWNLOAD

• Spiral-bound: 391 pages
• Publisher: Fairchild Books & Visuals; 3rd Sprl edition (September 1998)
• Language: English
• ISBN-10: 1563671727
• ISBN-13: 978-1563671722

 

 Fashion Sketchbook, now in a new edition, is the leading authority on sketching the fashion figure, fabric shapes and garment details. Ablings directions are easy to follow and detailed, using minimum narrative and numerous diagrams. Fashion Sketchbook explains step-by-step how to draw women, men, and children; pose the figure; develop the fashion head and face; sketch accessories; include garment details; and prepare flats and specs.

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D&AD: The Copy Book FREE DOWNLOAD

D&AD: The Copy Book FREE DOWNLOAD

• Hardcover: 368 pages
• Publisher: Taschen (April 1, 2012)
• Language: English
• ISBN-10: 3836528320
• ISBN-13: 978-3836528320

 

 

The superstars and leading professionals in the business of writing ads

In 1995, the D&AD published a book on the art of writing for advertising. Though now outdated, the best-selling book remains an important reference work today—a bible for creative directors. D&AD and TASCHEN have joined forces to bring you an updated and redesigned edition of the publication, including works from the last 15 years. Regarded as the most challenging field in advertising, copywriting is usually left to the most talented professionals—often agency leaders or owners themselves. The book features a work selection and essays by 48 leading professionals in the world, including copywriting superstars such as David Abbott, Lionel Hunt, Steve Hayden, Dan Wieden, Neil French, Mike Lescarbeau, Adrian Holmes, and Barbara Nokes. Looking for the clues to well-written, effective, and compelling stories that make great advertising? Look no further.

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Windows of the World: Store Windows that Dazzle FREE DOWNLOAD

Windows of the World: Store Windows that Dazzle FREE DOWNLOAD

• Hardcover: 256 pages
• Publisher: HarperCollins Publishers; First Edition edition (October 24, 2006)
• Language: English
• ISBN-10: 0060893486
• ISBN-13: 978-0060893484

 Over the years, shopping has grown from the traditional need to supply and provide subsistence into an everyday habit associated with leisure, social activity, and pleasure. Consequently, designing store windows has become an art form in itself. These settings, whose final objective is always to seduce the possible consumer, are laid out according to different concepts of color, light, materials and disposition. This book shows how successful store windows have become an important mediator between goods and the consumer. The volume includes windows designed for legendary, world–famous brands the likes of Versace, Burberry, Chanel, Dolce & Gabbana, Gucci, Prada, as well as the designs from top professionals such as Simon Doonan for Barneys.

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